Bayo Adelaja is the founder and CEO of Do it Now Now; which she founded in 2016 in response to gaps in the support available to Black innovators building tech companies and social enterprises in the UK and across Africa. The initiatives Bayo developed for Do it Now Now have led to awards by both Harvard University and Oxford University’s Business Schools for her work to create and foster opportunities for under-served communities through technology.

Three communities/initiatives Bayo designed to support underrepresented people in tech, were named “Top in Europe” by FT-backed digital news platform, Sifted.